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If you want to reach Waco and the surrounding area–both visitors and permanent residents–you need Waco Insider.

Email info@wacoinsider.com to learn about advertising opportunities via website, newsletter, and social media.

Growing the Waco Community

Once upon a time, Waco was a sleepy little city, best known for being halfway between Dallas and Austin on Interstate 35. Its national profile began to change, however, in 2014 when Fixer Upper, starring Chip and Joanna Gaines and filmed in Waco, premiered on HGTV. Then, in 2015, the couple opened Magnolia Market at the Silos in downtown Waco for fans of their show.

The result? Waco has been transformed over the last seven years.

In 2014, Waco had a little over 600,000 visitors. By 2019, this number increased to almost 2.5 million as each weekend saw 20,000 to 30,000 tourists visiting Magnolia Market. 2020 and 2021 saw a dip due to COVID, but 2022 is on pace to hit almost 2 million. And as Magnolia Market’s footprint has increased–this now includes the popular Magnolia Table in South Waco–downtown Waco’s business ecosystem was revitalized. This includes more specialty shopping, live music venues, restaurants, craft beer breweries, and boutique hotels.

Data Courtesy of the Waco Convention & Visitors info dept.

In addition, thanks to television exposure, increased tourism, and a low cost of living, Waco’s population began to increase as it became a popular relocation destination for both retirees and younger families. In the first half of 2022, prices for existing and new homes soared as demand greatly exceeded supply. While the real estate market cooled in the latter half of 2022, Waco still has a steady influx of affluent new residents calling it home.

While much of Waco’s growth is directly tied to Magnolia Market, it offers much more than that. This includes Baylor University’s multiple national championship sports teams, Balcones Distilling’s award-winning spirits, and a thriving arts scene spearheaded by the efforts of Creative Waco and other arts groups.

If you want to know what’s happening in Waco, you need Waco Insider.

Our Reach

Website

Waco Insider’s website features comprehensive event listings, guides to experiencing Waco, and articles about its robust arts, food, and music scenes.

Monthly stats
PAGEVIEWS

3,832

SESSIONS

2,892

USERS

2,220

Demographics

54% MALE | 46% FEMALE

User Data from voluntary survey March–July 2022

Newsletter

Every Thursday afternoon, the Waco Insider’s free event listings email newsletter goes out to almost 1,700 subscribers. More than just a day-by-day list of Waco happenings for the next week, each newsletter highlights 3–4 local events, includes videos of bands playing upcoming live concerts, local podcast episodes, and links to the latest website content.

WEEKLY STATS
JUNE/JULY 2022
VIEWS

1,429

OPEN RATE

47%

CLICKTHROUGH

11%

Facebook

FOLLOWERS

2,953

POST REACH

7,101

POST ENGAGEMENT

980

Demographics

22% MALE | 68% FEMALE

User Data from voluntary survey March–July 2022

Instagram

FOLLOWERS

1,579

REACH

678

Demographics

25% MALE | 75% FEMALE

July 2022
Today's Events

Event Series Thirsty Thursday

Thirsty Thursday

Pivovar 320 S 8th St, Waco, TX

Thirsty Thursday just got even better with Pivovar's all-day happy hour. Enjoy your favorite beers for $5.99, refreshing wells for $3, and 50% off wine from 11 am to 9…

365 Sports Live Podcast

Pivovar 320 S 8th St, Waco, TX

Join Rogue Media Network at Pivovar on Thursday afternoon for a live episode of the 365 Sports podcast.

Dave Innis

Marie's Wine Bar 723 Austin Ave, Waco, TX

Former Restless Heart keyboardist Dave Innis returns to Marie's for happy hour on Thursday.

best-brunch-spots

Waco’s Best Brunch Spots

Brunch is a well-known cure for weekend warriors—a chance to nurse a hangover, connect with friends and family, redeem a difficult week, or just eat…

waco-live-music-may

Waco Live Music: Essential Sounds (5/5–5/9/2023)

La Fiera de Ojinaga with Los Texmaniacs | Indian Spring Park | 7 pm, Friday, May 5 The Brazos Nights concert series continues on Friday…

Upcoming Events

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