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If you want to reach Waco and the surrounding area–both visitors and permanent residents–you need Waco Insider.

Email info@wacoinsider.com to learn about advertising opportunities via website, newsletter, and social media.

Growing the Waco Community

Once upon a time, Waco was a sleepy little city, best known for being halfway between Dallas and Austin on Interstate 35. Its national profile began to change, however, in 2014 when Fixer Upper, starring Chip and Joanna Gaines and filmed in Waco, premiered on HGTV. Then, in 2015, the couple opened Magnolia Market at the Silos in downtown Waco for fans of their show.

The result? Waco has been transformed over the last seven years.

In 2014, Waco had a little over 600,000 visitors. By 2019, this number increased to almost 2.5 million as each weekend saw 20,000 to 30,000 tourists visiting Magnolia Market. 2020 and 2021 saw a dip due to COVID, but 2022 is on pace to hit almost 2 million. And as Magnolia Market’s footprint has increased–this now includes the popular Magnolia Table in South Waco–downtown Waco’s business ecosystem was revitalized. This includes more specialty shopping, live music venues, restaurants, craft beer breweries, and boutique hotels.

Data Courtesy of the Waco Convention & Visitors info dept.

In addition, thanks to television exposure, increased tourism, and a low cost of living, Waco’s population began to increase as it became a popular relocation destination for both retirees and younger families. In the first half of 2022, prices for existing and new homes soared as demand greatly exceeded supply. While the real estate market cooled in the latter half of 2022, Waco still has a steady influx of affluent new residents calling it home.

While much of Waco’s growth is directly tied to Magnolia Market, it offers much more than that. This includes Baylor University’s multiple national championship sports teams, Balcones Distilling’s award-winning spirits, and a thriving arts scene spearheaded by the efforts of Creative Waco and other arts groups.

If you want to know what’s happening in Waco, you need Waco Insider.

Our Reach

Website

Waco Insider’s website features comprehensive event listings, guides to experiencing Waco, and articles about its robust arts, food, and music scenes.

Monthly stats
PAGEVIEWS

3,832

SESSIONS

2,892

USERS

2,220

Demographics

54% MALE | 46% FEMALE

User Data from voluntary survey March–July 2022

Newsletter

Every Thursday afternoon, the Waco Insider’s free event listings email newsletter goes out to almost 1,700 subscribers. More than just a day-by-day list of Waco happenings for the next week, each newsletter highlights 3–4 local events, includes videos of bands playing upcoming live concerts, local podcast episodes, and links to the latest website content.

WEEKLY STATS
JUNE/JULY 2022
VIEWS

1,429

OPEN RATE

47%

CLICKTHROUGH

11%

Facebook

FOLLOWERS

2,953

POST REACH

7,101

POST ENGAGEMENT

980

Demographics

22% MALE | 68% FEMALE

User Data from voluntary survey March–July 2022

Instagram

FOLLOWERS

1,579

REACH

678

Demographics

25% MALE | 75% FEMALE

July 2022
Today's Events

Grand Reopening

Skellington Curiosities 7524 Bosque Blvd Ste T, Woodway, TX

Skellington Curiosities has been under construction, and this weekend is the is the big reveal: Thursday: 4 pm – 6pm Friday: 2 pm - 7 pm Saturday: 10 am -…

Dave’s Holiday Happy Hour

Stay Classy Waco 723 Austin Ave, Waco, TX

Get into the holiday spirits with a craft cocktail and music by Dave Innis.

Cocktail Class with Don Phet

Balcones Distilling 225 S 11th St, Waco, TX

Come spend the evening with Balcones as head bartender Don Phet shows you how to create some fun holiday rifts on some classic cocktails and walks you through the history,…

$30

Equal Parts Pint Night

Dancing Bear Pub 1117 Speight Ave, Waco, Texas

Drink a pint of Houston's Equal Parts Brewing craft beer and keep the glass... while supplies last.

GROCERY-hero

Treasure Hunt at GROCERY

Vintage and secondhand stores are a hallmark of every cool American metropolis. Cities with concentrated numbers of moneyed shoppers—San Francisco and New York City come…

Jack_Bowers-perspectivism

Last Chance for Perspectivism

When artist Jack Bowers visited the Aspen Art Museum in 1980, he migrated up to the second floor in search of a Duane Hansen sculpture…

Upcoming Events

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