In addition, thanks to television exposure, increased tourism, and a low cost of living, Waco’s population began to increase as it became a popular relocation destination for both retirees and younger families. In the first half of 2022, prices for existing and new homes soared as demand greatly exceeded supply. While the real estate market cooled in the latter half of 2022, Waco still has a steady influx of affluent new residents calling it home.

While much of Waco’s growth is directly tied to Magnolia Market, it offers much more than that. This includes Baylor University’s multiple national championship sports teams, Balcones Distilling’s award-winning spirits, and a thriving arts scene spearheaded by the efforts of Creative Waco and other arts groups.

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